Influencer and Brand Partnerships

Alignment with Client Description:

a) Client Description: Sarah Faith's blog and social media presence revolve around faith, family, and community, which perfectly aligns with the Presbyterian Home for Children's mission of supporting children, families, and volunteers in a faith-based environment.

b) Client Description: Sarah has a significant following of women aged 50+ and married couples in the local community (within a 2-hour radius of Talladega), which matches the target audience described in the client description.

Alignment with Strategy:

c) Strategy: To increase engagement and personal connection, Sarah can share personal stories of her involvement with the Presbyterian Home for Children and how its mission aligns with her own values. Her influence as a local faith-based influencer will help make the campaign more personal, increasing the likelihood of donations.

d) Strategy: As part of the "Haven to Heaven" campaign, Sarah Faith can act as a testimonial for how the Presbyterian Home for Children has transformed lives, emphasizing how it has made a positive impact on the community and the lives of less-fortunate children. This aligns with the campaign's theme of making the haven more like heaven and improving the lives of children and families.

Relevant Analytic Results:

Utilizing Sarah Faith as an influencer, the Presbyterian Home for Children observed the following analytic results:

Engagement Rate: The partnership significantly increased engagement on social media. The posts featuring Sarah had a 30% higher engagement rate compared to non-partnered posts.

Donations: Donations during the campaign period increased by 25%, with many contributors mentioning Sarah's involvement as the reason for their support.

Follower Growth: The partnership resulted in a 15% increase in followers on social media platforms.

Impact Awareness: The partnership effectively raised awareness of the
"Haven to Heaven" campaign, with 70% of survey respondents mentioning Sarah Faith as their primary source of information about the campaign.

Community Involvement: Sarah's partnership encouraged local volunteers to participate, resulting in a 20% increase in volunteer
applications during the campaign.